Friday, November 7, 2014

What not to post on TVs at a workplace.

Another crucial part to maximize your TVs in working environments is content! Based on my professional experience in communications, here are a few things we should understand about turning those passive TV sets to a dynamic communications tool.

Content and Message:

  • If Google or Siri can answer, don't post it.
  • If it can be found online, don't waste your time.
  • If it takes you more than 5 seconds to understand, don't post it.
  • If reading is required, try to avoid them.
  • If it is important to read, dedicated screens and different approaches should be considered.  

Nobody reads anything any more, it is fact. People are on the move. Putting messages that are relevant to audiences can create a positive impact. Be more creative about your messages can certainly improve corporate culture in many ways. Customers, visitors and guests can learn more about your business and services. Employees, and staff can be informed and directed effectively. Furthermore, corporate can deliver their messages cost-effectively.

Make it positive! 
Make it lively! 
Keep it simple but informative!        

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