Circumstances change all the time regardless how we prepare. Like everybody else, I witnessed the real situation through television. With all TV news, Facebook, Twitter, LinkedIn, Ambler Alert and Siren, I still can hear people asking: "what do we do?, where do we go?". All they got is information. I often ask myself, what more do they need to deal with such a horrific moment?
“Information is a source of learning. But unless it is organized, processed, and available to the right people in a format for decision making, it is a burden, not a benefit.” William Pollard.
How people react to an unforeseen situation mostly come from experience and human-nature. My extensive experience of traveling, information & technology, and communication helps me to understand human-interaction, at where situations are unfavorable. We don't know what we don't know but we can plan. Data processing is needed because corporate could benefit from fact based on available information they have. Picture worth a thousand words. Modern TV makes it even easier to deliver fact, that illustrates a thousand times better than any other media. It is big. It is colorful. It is lively. The question is whether we can see such an advantage from using TV or not. To answer that question, business-people already see it as a tool to get the financial benefit instead of value-added to corporate. Every business and corporate in the world equip themselves with speed, technologies, ideas, information and more. While they are busy focusing on business strategies, misallocation of resources could affect the bottom line.